CASE STUDY: KBC Bank Ireland

How to Rally Customer Champions to Support your Project

Delivering a great digital customer experience is no easy task. Here's the story about Paul, a customer champion who set out on a mission to ensure that the bank’s customers would get the best possible experience via its website.

Case study highlights

Learn how KBC Bank Ireland delivered enhanced customer experience that out-performed the previous one with a 30% higher conversion rate:  

How they rallied customer champions to support the project

How they did agile delivery based on real customer feedback

How they worked in real partnership to deliver for the end customer

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“We were delighted with the new website and so were our customers. Conversion rates increased by 30% and we were in better control as a result of the platform we developed.”

Paul Flynn, Head of Digital Channels – KBC Bank Ireland